Paul Smith's New Collection: Every day is a new beginning.
Optimistic, precise, infused with British wit and the artisanal craftsmanship Sir Paul Smith has championed for over fifty years. Our Paul Smith new collection at Armenak reflects exactly that: ready-to-wear, shoes, leather goods and accessories, each piece chosen as much for what it says as for what it does.
Sneakers and polos, underwear and wallets: our selection of Paul Smith covers all the essentials for a well-thought-out men's wardrobe.
This season's palette plays with sunny tones and light materials for a relaxed elegance that embraces color, unexpected details, and is inspired by the famous Signature Stripe.
In all our stores, Paul Smith has its own territory. In Bordeaux, a corner, a true brand space, designed in collaboration with the Paul Smith Design teams, has been meticulously thought out so that the universe of Sir Paul Smith can fully express itself.
At the heart of this universe, a piece that says it all: the Sunrise Cactus® by Gufram x Paul Smith. Conceived in 1972 by Italian designers Guido Drocco and Franco Mello, this Sunrise version features the gradient shades of a sunrise. Each piece is sculpted, finished, and hand-painted, covered with Guflac, this exclusive varnish whose surface evokes leather.
Welcoming this work into our store is extending what we stand for at Armenak: the most beautiful things are born from the hands of those who master their art.
Paul Smith is not a luxury brand in the classic sense of the term. It is a house with character, true to its convictions since the 1970s: British craftsmanship, bold colors, rejection of conformity, beliefs that were first showcased this year at the Met Gala. Values that we share and have embodied since 1989 at Armenak, where each selection is the result of a choice, not a catalog.
« Every day is a new beginning » — Paul Smith
To buy Paul Smith in Bordeaux, the Armenak store has an official corner entirely dedicated to the brand, designed by Paul Smith Design. You will find a complete selection for men: ready-to-wear, shoes, leather goods, and accessories. The collection is also available on armenak.fr.
The Sunrise Cactus® Gufram x Paul Smith, limited edition hand-carved and hand-painted, is on display in the Paul Smith corner of the Armenak store in Bordeaux. It is one of the few places in France where this design piece can be seen in a store.
Armenak, stores in Marseille, Aix-en-Provence, Bordeaux, and online, offers a selection of Paul Smith men's shoes, ready-to-wear, and accessories from the new collection, available in-store and on armenak.fr.
CUSTOMER SERVICE
For any questions, our team is available to answer you from 9am to 6pm, Monday to Friday and from 9:30am to 6:30pm on Saturdays.
By email: contact@armenak.fr or By phone: 04 91 33 30 97
